Creating a strong online digital self may be challenging, and on that road, you'll definitely need a lot of help from copywriters.
You can have the best developers in the world and create an outstanding website, but if you don't represent your services, brand, and products in a certain way, there's a little chance you'll target the proper audience and gain success.
What successful & professional copywriters do is that they are literally wordsmiths, knowing how to awaken the needed feelings and needs within the users by using words. Talented copywriters are born, but they're also familiar with the latest practices in the online business and tech world.
Therefore, copywriting is always focused on selling a brand. It's most of the time connected with creating appealing ads and creating outstanding product descriptions.
Here are some of the most common types of copywriting:
1. SEO copywriting - blog posts, headlines, meta-tags and descriptions, power words, navigational texts, questions that wake up certain emotions... A lot of people that are not familiar with SEO practices won't be able to find a difference between SEO copywriting and content writing, but professional copywriter knows that it's a must to use meta-descriptions, power words, H1, H2, H3 subtitles, and more to create such a blog post or text that will rank high on Google or other search engines.
2. Creative copywriting - usually focused on promoting brands online, including creating appealing content for social media channels, as well as email copy. Then, there are landing pages that are more and more popular when it comes to selling products and services & product descriptions that are crucial for e-commerce and online stores.
3. Social media copywriting - When we think about successful brands on social media, we usually talk about strong brands that know how to represent themselves in a professional and needed manner. Take a look at Nike or Red Bull, for example.
4. Digital marketing/marketing copywriting. Online ads, YouTube videos, ads, banners, flyers, brand stickers, and many more. Sales-driven writing is tightly connected to anything happening online, especially on social media platforms.
5. Public relations. Public relations in copywriting are connected to gaining a targeted audience through true and strong facts that the audience would love to hear. An example can be Uber, which was sharing news related to Covid-19 during the pandemic times.
6. Technical copywriting. Mostly related to tutorials that guide you through using various tech products and services.
7. Direct response. CTA - call to action button, or - Click here, Only 4 left - buy now are some of the most common words you've probably seen on various websites. Their mission is to make you buy a certain product or a service. It's a direct response copywriting.
8. Brand copy. Connecting with the targeted audience in an emotional manner. The goal is to promote your brand and expand service or product selling.
9. B2B copywriting. Business-to-business copywriting - copywriting related to connecting 2 companies. White papers, case studies, ebooks, or blogs are useful for such purposes.
10. B2C copywriting. Business-to-client copywriting. Connecting a business to other potential and wanted clients.
11. Sales copywriting. Targeting specific audiences with the purpose to gain users and later on sell them a certain product or a service.
12. Advertising. Social media posts, landing page, ad copy, email copy... Expand your brand.
13. E-commerce. Product page copy, landing page, ads, direct email... Selling products and services through online stores or e-stores.
All in all, it's clear that copywriters are a huge and important part of every online business. Finding a good and reliable copywriter is a must if you want to expand sales, make your brand stronger, and finally gain more users.